Imagine purchasing an HDR-enabled TV set to watch the latest high-stakes soccer championship with optimal quality, only to be faced with a consistently dim image. That was the case for many viewers of the European soccer championship across the continent over the summer, representatives for Advanced HDR by Technicolor demonstrated to Faultline at IBC 2024. We have been repeatedly told how Advanced HDR by Technicolor, developed jointly by Philips and Interdigital, is ideal for live sports, contrary to many other HDR variants. Sitting in front of a wall of TV sets at IBC, we are shown footage of the 2022 FIFA World Cup and 2024 UEFA European Championship from Dutch PSB NOS. The World Cup was recorded in HLG…