You may have come across some news snippets this week which talk about the BBC taking on the big online portals such as YouTube and Netflix, with a rise in spending for children’s entertainment, a shift to online, and a personalized focus on education. A closer reading of the 2017/18 BBC budget makes a mockery of this. UK news sources have been thumping the BBC on the back for finding an extra £34 million ($44 million) to spend on children’s programming over 3 years. But actually the budget on CBBC (Children 6 to 12), and the CBeebies (children under 6), is the same as in previous years, about £97 million. And with some 30% of that shifting to a personalized…