Video compression company Beamr quietly set the timer on what could be a widespread disruption bomb back at NAB, lying low until detonation in a few weeks’ time. How will the transcoding majors react when Beamr launches its Free to Start initiative – giving away 100 free hours of Beamr Transcoder VoD to every sign up, every month? According to Beamr, there is only one outcome. “The other guys are going to freak out, the small time operators, who only need to transcode some 100 hours of file-based content a month, love it,” said Beamr’s VP Marketing Mark Donnigan, speaking to Faultline Online Reporter at TV Connect in London this week. It sounds completely bonkers, but Beamr has nothing to…