Austrian-Polish TV-as-a-service vendor Big Blue Marble is developing its own AI-based content discovery engine, designed to offer highly personalized recommendations to viewers of tier 2 and tier 3 pay TV operators. Born this summer from the merger of ORS and Insys Video Technologies, Big Blue Marble may be a fresh brand, but the business underneath has spent more than two decades operating broadcast infrastructure—and that legacy is now being applied in the increasingly competitive market of managed services. This helps explain why Big Blue Marble is not simply plugging in a third-party recommendation engine to fill the gap. Faultline previously noted that 3 Screen Solutions’ (3SS) conversational AI interface, Hero, is not included within the companies’ partnership. Instead, Big Blue…