Historically, AI has been used as a tool to improve video quality on TVs, with the main application being HD-to-UHD upscaling, but this year we were treated to a fireworks ceremony of AI announcements from major TV players—spanning TV OS slingers, AI providers, and of course the OEMs. 12 months ago, in the wake of CES 2024, many in the industry thought that next big battleground in TV was between the OS developers. However, based on observations from CES 2025, AI might be the rain maker this year—especially when we see both LG and Samsung adopt Microsoft Copilot technology to power their TV brains, while Google’s Gemini is being drilled deeper into Android TV and Google TV, and (last but…