Close
Close

Published

Boom in premium shorts does not spell doom for long formats

There is no doubt short form content is booming but that does not mean demand for traditional longer formats is diminishing. Short form content is a natural fit for mobile consumption and the presumed minimal attention spans of modern viewers, especially Millennials, but there is also evidence that consumers are increasingly watching longer formats, even on the go, amid growing use of pause and resume. So, consumption on the road is favoring short form content but at the same time, streaming quality to mobile devices continues to rise and viewing of full-length TV shows and movies is also going up. We can see this dichotomy in the strategies of major streamers and social media players, including Netflix, Amazon Prime and…

Close