Brightcove has launched its latest monetization offering in the form of Ad Insights, which looks to provide tools for video services to measure ad tolerance and optimize revenues by analyzing audience engagement. Aside from assisting with advertising strategies, the new tool shows that the vendor is determined to cement its foothold in the analytics game. Ad Insights looks to provide the analytics required to tackle frequency capping – one of the biggest bugbears of digital video advertising. If left to their own devices, a dangerously automated cocktail of programmatic marketplaces and ad insertion technologies can result in end users seeing the same ad again and again within the same viewing window. Ad Insights, therefore, provides data that correlates ad frequency…