Smartclip, the ad tech business of RTL Group, is claiming to “pioneer” a new use case for agentic AI in digital audio advertising, connecting ad buyers to tailored advertising inventory based on natural language briefs. Through Sidekicks, its AI tool for automating cross-media ad workflows launched last year, Smartclip says that buying advertising could be made “as simple as sending a text message” via its chatbot-style tool, which automates the workflow between media buyers and campaign execution. Smartclip says this essentially paves the way for agent-to-agent media buying, suggesting that one autonomous ad buying system is still out of arm’s length for the company. Fundamentally, the project allows buyers to describe campaign requirements in natural language, such as its target…