As further consolidation looms over the media and entertainment space, monetization has become a prime concern for video service providers – and this was a trend well reflected on the show floor of the recent NAB Show. Addressable TV is one prime area of opportunity for revenue growth, and companies not traditionally specialized in that sector have begun offering products and services around addressable advertising, as evidenced at NAB. Meanwhile, privacy concerns have brought about the death of the third-party cookie, increasing awareness of first-party data has become a key objective for broadcasters wanting to sell targeted ads. Conveniently, ISPs have loads of first-party data, and Broadpeak is making use of its relationships to help share that information. At the…