When Virgin Media became the first pay TV provider to integrate Netflix into its entertainment offering all the way back in 2013, few thought that operators would still be making bundling announcements 13 years later. This week, UK telcos BT and Vodafone, as well as Telenet of Belgium, are just three operators marketing new or improved content bundling offerings: three coincidences which, for avid fans of the BBC series ‘Ludwig’, “create a statistically significant pattern”. So why do major service providers still consider these announcements to be new news when players like Sky and Virgin Media already sped off in the bundling bandwagon years ago? What BT, Vodafone, and Telenet are obviously marketing is a salve to consumer frustration over content fragmentation and subscription fatigue.…