Declining SVoD net adds in the US, coupled with record-high cancellations, have panicked subscription-based OTT video services into a retention and monetization frenzy. One strategy that has worked and presents a viable solution, according to recent Antenna data, is bundling. Also, price hikes have been a success, apparently not detrimental to subscriber net additions overall. This stems from the recently released State of Subscriptions report for Q2 2024, covering pricing and packaging ending in March 2024. The report states that net adds have fallen for the first time below 5 million since 2022, and Antenna measured its highest cancellation rate ever at 50.4 million for Q1 2024. The 33-slide presentation argues that as video streaming is reaching a level of…