Parallel to the rise of generative AI, with capabilities to generate photorealistic images and videos, come growing concerns over distinguishing between genuine images and fabricated content. A remedy to that proposition has come with the C2PA (Coalition for Content Provenance and Authenticity) an anti-falsification project that is picking up steam, as evidenced at IBC 2024. German systems integrator G&L is the sole European licensor for C2PA-based news and broadcast purposes, born from a fresh agreement with US-based Truepic, which has laid much of the standard’s technological foundations. At IBC, an integration with Bitmovin (other OVPs are supported) demonstrated how G&L supports broadcasters with integrating C2PA into production and publication workflows, via an SDK. Notably, we are told about an unnamed…