The Alliance for Open Media (AOMedia) has welcomed its newest promoter member. Chinese device manufacturer Oppo will collaborate with AOMedia, which aims to influence how the media ecosystem drives content creation, content provision, media delivery and consumption, as well as video compression. Having an OEM onboard AV1’s standardization body is a neat victory for AOMedia, as it may stall some of the sceptics that argue AV1 has a limited future in hardware. Oppo is perhaps best known for its mobile handsets, which is an area where AOMedia desperately needs to cement and expand AV1. It also demonstrates the growing appetite of Chinese companies to be involved in codec standardization. China has often been viewed as a wildcard, both in the…