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Complacency at root of millennial exodus from traditional TV

The stack of surveys predicting extinction for traditional TV and especially pubcasting as millennials flock to YouTube, SVoD, gaming and esports continues to lengthen, but there is still time to stem the flow. The exodus is more of a trickle than a torrent and there are examples among both broadcasters and pay TV operators of initiatives capable of keeping younger viewers engaged. The latest study of gloom comes from UK regulator Ofcom turning the gaze once again on pubcaster BBC, which has an element of irony because the corporation is often accused of focusing disproportionately on attracting younger viewers and neglecting its large constituency among the baby boomers currently aged between about 55 and 75. The BBC is also considered…

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