As cookies begin to be phased out, advertisers need new trusted systems by which audience segments and identities can be ratified and used. Media measurement mammoth Comscore thinks it holds the key with its Predictive Audiences offering and took us through the offering during a webinar this week. This webinar was suspiciously timely. Only last week, Google released a blog post announcing that it will be phasing out third-party cookies entirely by the end of 2022, arguing that digital advertising must evolve to “address the growing concerns people have about their privacy.” It also served as a desirable distraction from Comscore’s annual results which dropped the following day – showing shrinking revenues across all segments. The Ratings and Planning segment,…