Organizers of MIPCOM Cannes described the 2025 event, held this week, as the biggest shift in a generation. On that basis, Faultline picked a good year to make our debut at the global entertainment content extravaganza. Core to that generational shift is the creator economy. This was visualized best by the heightened presence of YouTube at the Palais des Festivals, though discussions around YouTube were far from one-dimensional (see our separate story on how broadcasters are exploiting YouTube while cannibalizing linear TV in the process). MIPCOM Cannes witnessed a resurgence in content sales and distribution. According to feedback from organizers, a succession of deals were struck between traditional entertainment outfits and those operating within the creator economy. Some of the…