If the 2024 Connected TV World Summit in London had to be boiled down to one theme, it would be the issue of discoverability. Platforms are overflowing with content, and a sizable portion of viewers end up landing on the same fat-tail titles, ignorant to the plethora of long-tail titles buried deep down in content catalogs. Everyone had their opinion on the discoverability issue, but evidence of implemented practical answers were harder to come by. Hannah Taieb, Head of Business Development at French personalization and recommendations expert Spideo, argues that the next level of personalization lies in OTT video platforms lifting off from the rail system they have been anchored to ever since their inception. What has been the standard…