If one thing was certain at last week’s SportsPro Madrid event, it is that virtually every attendee wanted DAZN’s attention. Whether a small gambling video rights holder or giant global vendors, the international sports streaming platform was the name on everyone’s lips. Faultline was unsurprised to find a packed room during DAZN CEO Shay Segev’s on-stage interview, serving as a climax to the three-day conference. Segev is not timid about DAZN’s ambitions, namedropping household brands like Spotify, Netflix, X (Twitter), and Meta (Facebook) – openly declaring desire to transform the global sports brand into a utility. “In five to ten years, everyone will have DAZN,” Shegev projected. He relents it is “still a long journey” and compares the streamer to…