At a recent conference we were asked to lay out the future landscape for TV in about 15 minutes, so naturally we began with a question for the audience – what the effect on advertising revenues is, of Netflix having 1 billion hours a week of viewing which have no adverts in? Is this good for the industry or bad? As there seemed to be mass confusion in the ranks – we explained the question more clearly. “Will advertising get more revenue – because of the scarcity of ad spaces, or would it get less?” A show of hands, roughly 95% agreed that TV advertising was going to struggle. And until now we have heard few voices raised in agreement…