As sustainability concerns dried up in the Nevadan desert, a new wide-ranging green organization launched in December 2023 was attempting to spread its wings at the 2024 NAB Show. Those wings were clipped by the emphasis on AI at the show, with Ad Signal’s CEO, Tom Dunning, telling us outright that “AI is the biggest threat to our sustainability goals”. On the eve of the trade show’s grand opening, members of the press and sustainability-concerned attendees witnessed a series of talks from the Media Tech Sustainability Series (MTSS). It culminatied with a brief introduction to the recently formed Digital Sustainability Alliance (DSA), announcing a partnership with the MTSS. Faultline, ever eager to inspect every sustainability shrub in the mostly apathetic…