With Disney+ launching its ad-supported tier some 15 months ago, the House of the Mouse is trying to bring a new flavor to the format. Back at CES 2024, Disney announced a new advertising tool dubbed “Disney’s Magic Worlds”, which will bring in a new form of contextual advertising for Disney+ and Hulu, combining AI and machine learning to help tailor ads to the mood of specific scenes. This all lies on metadata collection of course, for which the AI and ML applications enter into play, gauging the ambiance of a scene and labelling as such. Brands can then select what mood they want their ads to be played in. Global advertising companies Omnicom, Dentsu, GroupM, Horizon Media, IPG Mediabrands…