Despite most of this year’s upfronts being ditched entirely, Disney was unable to relinquish the limelight. In place of the cancelled May event, it has decided to limp on with the Virtual Roadshow – a week of daily, half-hour presentations for media agencies, dolled up with some sickly appeals to nostalgia. Short on creative content, Disney used the event to show off advancements in its ad platform – some more timely than others. While cross-platform attribution ticks all the right boxes, a belated sign on to Nielsen’s addressable TV advertising was not the forward-thinking collaboration that the ad industry needs. Disney’s ad department was keen to use the opportunity to encourage buyers to look at the bigger picture. Advertisers were…