OpenAI has killed Sora, just two years since the powerful text-to-video generative AI model sent shockwaves through the content ecosystem. The sudden decision has left partners in limbo, notably with Disney now searching for a new AI video model to underpin the studio’s fledgling plans to shape the future of AI-driven media. CEO Sam Altman’s reasoning is to shift resources away from video generation and instead towards more agentic AI-led ventures, as well as building products capable of solving physical tasks, such as robotics. To the surprise of absolutely no-one, the pivot suggests Sora was not paying the bills—not even with Disney’s $1 billion cash injection to fund operations, R&D, and scaling of the AI video generation platform. Disney has…