Next in line promising an AI answer to content discovery is Disney, which has begun beta testing AI-powered features on ESPN and Disney+ designed to improve content recommendations through conversational search, while giving Disney more user interaction data to harness for navigation, results, and suggestions down the line. AI search is primarily being tested at ESPN. Blandly dubbed ESPN Search, the AI-assisted search capability allows viewers to ask sports questions in natural language and receive answers, related content, stats, and recommendations. Disney says ESPN Search sources content and data from published articles and videos, ESPN Research, sports metadata, internal knowledge repositories, and structured sports data systems. If that all sounds a bit vague, it’s because Disney offers little technical insight…