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Disney’s BT love-in will occlude Sky in Comcast’s shadow

Disney has been carefully picking its way through the world’s pay TV operators as it plots its new strategy centered around global streaming. While it does not realistically expect to achieve leadership within the next five years, it has set its sights on gaining 100 million subscribers by 2025. Even in the unlikely event that target were reached it would probably be around half the Netflix total and behind Amazon Prime Video as well, but would be right in the mix ahead perhaps of Apple TV+, Comcast’s NBCU Peacock and AT&T’s HBO Max. The strategy is nuanced in so far that it combines pushing D2C with courting established pay TV operators to maximize reach. At the same time, its streaming…

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