AI’s place in content discovery remains a streaming industry point of contention, with streamers and vendors alike reaching the conclusion that the reliability of large language models (LLMs) is still fundamentally limited by their access (or lack thereof) to structured metadata. This is at least the stance taken by metadata vendor Gracenote in its recent ‘Plot Holes in AI’ report. But turning to a more consumer-facing angle, AI content discovery in user satisfaction is far more nuanced than previously speculated. In its ‘Evolution of the TV Set’ report, data outlet Hub Entertainment Research suggests that 61% of viewers want AI features in their TV experience if these features reduce friction and help them find content faster, deliver better recommendations, and simplify navigation across…