Dolby’s “live sports monetization” webinar, led by Paul Boustead, VP of Cloud Product Strategy at Dolby OptiView, promised a deep dive into unlocking ad revenue in streaming. Instead, we got a rushed summary of some survey results and vague proclamations about ad revenues from live sports streaming being the next big growth driver for Dolby—without a single case study to back it up. Still, beneath the many corporate buzzwords, a few telling insights emerged about why live sports ads remain a persistent headache, particularly when we talk about true scale. These insights were gleaned from a survey which Dolby paid independent analyst Dan Rayburn to carry out. According to the survey of over 200 executives—approximately half from OTT platforms, and…