Targeted advertising is one of the few glimmers of hope for those in the linear ecosystem – a short-term remedy for an otherwise gloomy future. Getting there has been too slow, however, with a sizable part of linear audiences already lost in the past five years, but it does seem as though the industry is finally getting its act together. Faultline has noticed in the past that the DVB is increasingly following in the footsteps of its cooler, younger cousin, HbbTV. So, we were not surprised to come across the former hosting a webinar on the latter, specifically on how European broadcasters and ad tech vendors are pushing ahead with HbbTV to drive targeted ads over linear. Smartclip’s Director of…