In the closing hours of this week’s online Media Tech Sustainability Summit, attendees were introduced to yet another emerging green initiative in the streaming world, called Ecoflow (Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows). Backed by Swedish app developer Accedo, analytics start-up Humans Not Robots, French peer-to-peer Quanteec, and encoding specialist Bitmovin, Ecoflow aims to present a holistic baseline measurement framework across the streaming supply chain, building notably on work from non-profit engineering members group Greening of Streaming, and Dimpact – a tool for mapping carbon impacts on digital value chains. As explored during a panel session featuring Faultline (on-demand link to follow soon), splinter groups like Ecoflow are a double-edged sword. Some will applaud the arrival of new media…