Pretty much wherever you see OTT services springing up, at some point down the road it turns out that they are customers of Elemental Technologies for their encoding. Canada’s Shomi, which started out as a tied VoD service to Rogers and Shaw’s pay TV service, is no exception. This week Elemental said that Shomi is using Elemental Cloud and other Amazon components for delivery. Shomi was conceived, as so many services are, as a way of keeping Netflix at bay. What usually happens in these situations – and it’s happened with Sky in the UK, services in Germany and at Canal+ in France – is that the new service becomes a success, but it doesn’t halt the emergence of Netflix…