Crypto-adjacent web3 distribution vendor Eluvio is trying to reframe its Content Fabric platform as a one-stop shop for Premium 4K VoD, with low latency live streaming and personalized ad-insertion for FAST channels. This was the sales pitch at Streaming Media Connect, highlighting a new customer – Warner Bros. Discovery (WBD). Eluvio’s early publicity focused on the novel stack, and its claimed performance. To date, it has not taken the media and entertainment industry by storm, and so it is attempting to simplify the messaging. A tech blitz is useful for gaining investor interest, but the jargon is simultaneously off-putting for many customers. With WBD on board, the hope will be that the now-established platform can start turning pilots into deployments.…