Endeavor Group Holdings—the umbrella entertainment company with a portfolio including WWE, UFC and IMG sports franchises, as well as technology companies Endeavor Streaming and MainConcept—has been acquired by private equity firm Silver Lake. In being thrust from public spotlight to private shadows, the deal will see Endeavor Group change its name to WME Group, to emphasize the existing WME talent agency brand front and center. This raises a few questions about whether New York-based Endeavor Streaming, a provider of front and back-end video infrastructure, will be forced to rebrand as WME Streaming, to reflect the global facelift throughout the hierarchy of subsidiaries. If anything, this would be a costly and unnecessary exercise that Endeavor Streaming could do without, considering that…