One of the talking points doing the rounds at MIPCOM Cannes 2025 was that FAST (free ad-supported streaming TV) is supposedly setting viewing figures ablaze in Europe. This claim feels increasingly rehearsed every time Faultline hears it on the M&E industry conference circuit. Entertainment brands are desperate to shake off the notion that FAST remains a North American obsession, and some of the data presented in Cannes was supposed to support this changing of the guard, though it didn’t exactly ignite confidence. Faultline covered some of these FAST trends last week when Zee Entertainment announced the expansion of its FAST channels into the Zee5 app. Among those pushing the FAST agenda elsewhere at the show was Cedric Monnier, CEO of…