A few weeks ago, a new agentic AI use case was being hailed by Smartclip, the ad tech arm of RTL Group, as a first step towards true agent-to-agent media buying whereby the workflow between media buyers and campaign execution is automated – to an extent. Though the first stage of Smartclip’s agentic AI product development is rooted in audio, Faultline has confirmed that a video-based prototype is currently cooking, to be served at an unconfirmed date in 2027. Speaking to Faultline this week, Stefano Matteucci, Head of AI Products at Smartclip, stated, “We are not replacing humans; we are actually giving them more time to focus on strategic activities,” he said, pointing to Smartclip’s current live deployment in three…