A few weeks back, Faultline covered the UK-wide roll out of NBCUniversal’s proprietary framework for cross-platform ad measurement, called C-Flight. It marked a momentous step in what appears to have been the largest pan-broadcaster media measurement effort in the world – which got us thinking about where NBCU could take its standardization conquest next? However, speaking to two of NBCU’s ad tech execs this week, we found that the company is not necessarily vying to be top dog of cross-platform measurement – in part, because expanding C-Flight is no money-maker. Kelly Abcarian, EVP of Measurement & Impact, assured us that there is no direct monetization from NBCU deploying the C-Flight framework around the world. What’s more, it seems that the…