As new fads take off in ad tech, there is always a stampede of advertisers and brands rushing to get stuck in on an ad format that does not yet have sufficient infrastructure to meet demand. Faultline has observed time and time again that this is painfully true of connected TV, but an even more contemporary example is interactive ads. One company that is trying to fix that with a new partnership is Extreme Reach. The New York-based advertising platform has just entered a partnership with interactive ad specialist Brightline. Speaking to the company’s CMO, Melinda McLaughlin, this week, we heard that marketers are flocking to CTV and interactive ads without having done the necessary leg work beforehand. “We race…