The immense soft power held by Facebook is rarely brought under effective control by more concrete authorities. Governments and international organizations are eternally in a losing battle with the social media giant as it pervades all aspects of daily life around the world. Events of the past week have shown that if you want to get Facebook round the table, you need to hit it where it hurts – ad revenue. An endlessly growing list of household-name brands have rallied together behind the Stop Hate for Profit campaign in a one-month boycott of Facebook’s advertising platform. Why? Because, they argue, the company continues to profit from promoting racist and hateful content on its platform. The financial repercussions are considerable, but…