It seems that FAST (free ad-supported streaming TV) platforms are continuing to shoot themselves in the foot by withholding much of the user data that content providers and channel creators need in order to hone ad tech and audience awareness. A panel at this week’s Media & Entertainment Summit 2022 highlighted the dangers that this chokehold poses to the monetization potential of an already financially dubious streaming format. “I used to get more data from Amagi than I did from Roku!,” exclaimed Bea Hegedus, Executive MD of Distribution at Vice Media Group (VMG). The fact that playout vendors are more generous with data than platforms with direct touchpoints with end users is a puzzlingly lopsided situation. Hegedus does, however, note that…