The concentration of ownership of US media into the hands of fewer and fewer corporations has been a core focus in the US for the past three years, where there are media monoliths that have the power to directly send a message, biased or not, to almost 40% of all Americans. And the subject has risen once again, like a phoenix that refuses to die. The Bush administration wanted to drive up the total allowable US addressable percentage to as high as 45% per market, from its previous 35% and it was one of the most bloody internal wars that the respective US Congress and Senate committees have ever fought. It was finally put to bed in June 2004 when…