Fox will finally roll out a full-fat direct-to-consumer service—Fox One—in Fall 2025, just ahead of the next NFL season. Unlike Tubi or Fox Nation, the US broadcaster’s new D2C play will stream the full broadcast and cable portfolio, priced to match pay TV rates in a transparent move to avoid spooking the still-significant linear base. Yet cannibalization is inevitable. The real shock is that it’s taken this long for the number one US cable news brand to join the OTT fray with a fully-fledged offering. Behind the scenes, Fox now faces a scramble to piece together and stress-test its new streaming infrastructure, though it does of course have experience streaming the Super Bowl on Tubi at scale. The broadcaster is…