After months of kicking the can down the road, Amazon has finally confirmed the closure of its Freevee streaming service from next month, citing a desire to eliminate app confusion by centralizing its entertainment experience. If this kind of consumer awareness were more commonplace, then some of the TV dinosaurs might be better positioned to compete with the OTT video heavyweights. Launched as an AVoD venture in 2019 under the IMDb TV brand, Freevee content will be folded into Prime Video and be made available free to stream for non-Prime members (for now). For Amazon, this means just one app to maintain, one recommendation engine, one advertising ecosystem—all more efficient for the company while also strengthening the Prime Video…