Long term winners in ad tech are going to be those that become a jack of all trades, according to a discussion on Fall TV’s Advanced Advertising Summit. The well-rounded panel drove home the point that companies which can straddle all media segments (linear, OTT, audio, gaming) will ultimately come out on top. As for where ad dollars are going to end up, there was strong consensus that all roads lead to audience data, as well as D2C content platforms. Incumbent ad tech leaders’ days are numbered, warned David Arslanian, Managing Director of Progress Partners, a corporate advisory firm with a focus on media and advanced advertising. “As viewers move from away from linear, the incumbents are going to struggle…