With cost optimizations and rapid ROI top issues for video industry bosses in 2024, dollar sign considerations need to be placed next to everything, including innovative technologies. This also applies to the field of artificial intelligence, which blew up exponentially as a buzzword upon the public launch of large language model ChatGPT in November 2022. Since then, however, hype has given up its seat to realism, and we have noticed a certain maturation of the use AI in products, marked at the most recent NAB Show with what streaming infrastructure vendor Quickplay dubbed the “era of agents”— having chatbot assistants replace the AI pipedream PoCs that vendors had previously promoted. Nonetheless, this monetization-driven narrowing of the AI scope allows for…