Brazilian broadcaster Globo is preparing to demonstrate SBTVD 3.0 (TV 3.0) capabilities for the 2024 summer Olympics Games hosted in Paris. The Brazilian bolt from the blue came from Globo’s Leonardo Chaves, Innovation Ecosystem Manager at the organization’s Mediatech Lab, during a recent webinar. The panel session was supposed to be positioned as a run-of-the-mill refresher on the World Cup soccer demonstrations based on the intermediary TV 2.5 in late 2022, but things took an unexpected turn as Chaves sent a rallying cry to Globo’s unwitting suppliers – with just 12 months’ notice. The Olympics proposal caught neighboring panelists off-guard, with V-Nova, InterDigital and MainConcept still bearing battle scars from the intense World Cup demonstrations for TV 2.5, the transitional…