Gracenote’s FAST Program Lead Adam Tenorio took a page out of social media’s playbook, suggesting that the free ad-supported streaming TV format should emulate the attention-devouring platforms, designed to keep users perpetually engaged. This fuels the debate around the TikTokification of TV, which is great in theory, but in practice very few video experts have the answers. Might Gracenote offer some solutions? During an OTTx webinar entitled “Why metadata is the key to FAST Channel Success”, Tenorio pointed to playing content from the moment of launch—emulating what happens when users open certain social media apps like TikTok. Tenorio stressed that engagement is high when a service is being turned on, and auto-playing content from the jump would maintain engagement levels.…