Media and entertainment organizations the world over are vying to make themselves indispensable in the AI age. One company well-positioned to achieve that, with its long-standing metadata monopoly, is Gracenote—though getting there will not be plain sailing for the Nielsen-owned outfit. One of Gracenote’s first steps comes with the launch of the Gracenote Model Context Protocol (MCP) video server. With this, Gracenote aims to cement its reputation as the TV metadata standard by connecting content providers with large language models (LLMs) and Gracenote’s knowledge base to correct and enrich end user queries, in real-time. In an ecosystem where content search requests still fall short, having a platform that can guarantee serving the most accurate and relevant information to users, based…