Humans Not Robots (HNR), a sustainability-driven supply chain analytics start-up, has announced upgrades to its HNR to Zero platform, which provides media customers with accurate scope 3 emissions measurement, and ways to tackle them. Such upgrades are almost always driven by customer demand, suggesting that HNR does have at least one active customer in the broadcast industry, despite being unable to name any. Faultline understands that British broadcaster UKTV has been in the pipeline as a client for HNR, but circumstances have complexified this contract. HNR can name two smaller non-broadcaster deals, delivering its analytics services to Accedo, the Swedish app developer, and Greening of Streaming, the non-profit members groups. The latter offers reseller opportunities, although these two names alone…