The consequences of widespread use of artificial intelligence (AI) are not reserved to the creation of Skynet, the Terminator franchise’s genocidal AI ruling over human beings in a dystopian future. A more pressing concern lies much simply in hyper-excessive power consumption. Awoken by the launch of OpenAI’s ChatGPT in November 2022, consumers have become acclimated to using genAI tools, and with the technology not only scaling rapidly for number of users, but quickly expanding from text-to-text prompts to image and video generators, datacenters are quickly outgrowing the grid while keeping in operation unsustainable sources of power, like coal plants. Organizations like the newly formed Digital Sustainability Alliance endeavor to tackle the issue, but a lot more attention and effort must…