As we are nearing the three-year anniversary of the demise of short-form video platform Quibi—”the dumbest thing to cost a billion dollars”, in the words of Jimmy Kimmel—a lookalike has recently been making headlines as a potential successor to the fallen streamer. The source of this noise is the recent North American boom of ReelShort, a Chinese-backed short-form video platform, raising comparisons with its short-lived predecessor. ReelShort briefly reached the summit of the App Store this month, hitting a daily record of 326,000 downloads and $459,000 in net revenue (i.e. revenue after app stores have taken their share), according to analytics outlet Appfigures. The app research firm estimates that, overall, ReelShort has amassed $22 million in revenue and reached 11…