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India is prime Netflix target for deal with China’s OnePlus

Apart from the unique case of China, India has presented the greatest challenge to Netflix in its bid for global dominance in SVoD as major media rivals such as Disney, Amazon, Comcast and AT&T step up their pursuit. It failed to get off the ground at first by refusing to break its global pricing strategy and cut subscription costs to the level not just of streaming rivals but also legacy pay TV. It has since done so by cutting prices in March 2018 to between $3 and $4 a month, as it has also done in Malaysia, but initially even that achieved only a modest spike in growth. After all, even 250 rupees a month, just over $3, is still…

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